Every October, Chevrolet brings one of the most meaningful traditions in motorsport back to the track. The iconic pink Corvette Stingray has returned for 2026, pacing the NASCAR Cup Series field at Talladega Superspeedway and Martinsville Speedway as part of Chevrolet’s ongoing commitment to the fight against breast cancer.
This year marks Chevrolet’s 16th consecutive year partnering with the American Cancer Society in support of its Making Strides Against Breast Cancer initiative, and the 2026 campaign is the most expansive yet.
This year’s program ties donations to five NASCAR Cup Series races, creating more opportunities than ever before to generate meaningful support for breast cancer research and awareness. Chevrolet will donate $1,500 for each Team Chevy driver who finishes in the top 10 at Las Vegas Motor Speedway, Charlotte Motor Speedway, Phoenix Raceway, Talladega Superspeedway, and Martinsville Speedway, with total donations up to $25,000 across all five events.
At Talladega and Martinsville, where the pink Corvette Stingray serves as the official pace car, Chevrolet will also contribute $500 for every caution lap led by the pace car, again up to $25,000. When you add it all together, the potential impact of this year’s campaign is significant.
To put that in perspective, in 2025 Chevrolet raised more than $1.7 million for the American Cancer Society, including $32,500 generated directly through the NASCAR campaign. The program has become one of the most visible and impactful charity initiatives in professional motorsport.
“Each October, our motorsports platform gives us a powerful opportunity to turn the visibility of NASCAR into meaningful support for Making Strides Against Breast Cancer,” said Alyssa Haba, Senior Manager of Motorsports Marketing and Activation for Chevrolet. “With the pink Corvette Stingray returning to the track and donations tied to five Cup Series races, this year’s campaign creates more opportunities to make an impact and advance the fight against breast cancer.”
The pink Corvette Stingray made its 2026 on-track debut at Las Vegas Motor Speedway for the South Point 400 on October 4, before returning as the official pace car at Talladega Superspeedway on October 25 and Martinsville Speedway on November 1 for the penultimate race of The Chase. If you have not had a chance to catch it on track yet, Martinsville is your last opportunity to see it in action this season.
At Maritime Chevrolet, we are proud to represent a brand that uses its platform to make a real difference in people’s lives. Stop by and see us, and join Chevrolet in supporting the fight against breast cancer this October.