Chevy Colorado is Hispanic Motor Press Best Truck of The Year

The Chevrolet Colorado is at it again – gaining recognition for its refined capability, performance, technological features, and overall value, securing the title of the 2024 Best Truck of the Year from the Hispanic Motor Press Association (HMPA). The prestigious award was presented at AutoMobility LA by HMPA president Ricardo Rodriguez-Long and a distinguished panel of judges during the 14th annual HMPA program.

Comprising independent Hispanic automotive media, content creators, and industry influencers, the 2024 jury panel evaluated vehicles based on various criteria, including overall design, comfort, safety, economy, handling, performance, functionality, infotainment integration, interior design, environmental considerations, driver satisfaction, and price.

Chevrolet takes pride in this recognition, especially given the popularity of pickup trucks among Hispanic consumers. The 2023 Colorado lineup encompasses Work Truck (WT), LT, Z71, ZR2, and the inaugural Trail Boss models. With three distinct chassis stances optimizing each model’s capabilities, the lineup provides a diverse range of choices tailored to how customers utilize their trucks for work and recreational activities, including off-roading.

Ricardo Rodriguez-Long, president of Hispanic Motor Press, commented, “As Latinos, we look for the most value in every one of our purchases. We have immense buying power and are discerning customers when it comes to selecting vehicles for ourselves, our families, and our lifestyles. HMP recognizes the brands that continuously meet the needs of our community and deliver quality, reliable products.”

Click here to check out our current Colorado inventory. 

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