Chevy’s 2024 Holiday Card to America is Dedicated to the Doers

As the year comes to a close, Chevrolet continues its beloved tradition with the release of its fourth annual Holiday Card to America. This year’s heartfelt short film takes viewers on an emotional journey, exploring how family inspires and shapes us—all through the lens of a classic Chevy pickup.

The story unfolds at a lively holiday gathering, where a young man grapples with life’s big questions. Amid well-meaning advice from family and friends about college, majors, and career choices, he feels uncertain about his path. His escape? A drive through town in a classic 1978 Silverado C-10 with his father, where a heart-to-heart conversation provides clarity and connection.

“It’s a moving, intergenerational story of connection, purpose, and legacy told through the windshield of a 1978 Silverado C-10,” says Steve Majoros, Chief Marketing Officer at Chevrolet. “With themes of love, loss, and resilience, this year’s film is a heartfelt tribute to the doers—the builders of families, communities, and futures.”

This year’s Holiday Card to America serves as a reminder of the importance of family, shared moments, and the lasting bonds that shape our lives—especially during the holiday season.

Watch the five-minute film here: The Sanctuary (Full Length) | 2024 Holiday Commercial | Chevrolet

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