The Search for $100k ‘Lead Dream Chaser’

With the all-new 2024 Chevrolet Trax, comes an all-new exciting opportunity. Chevrolet announced their search for someone to become their “Lead Dream Chaser” – a three-month program that will allow one individual to pursue their lifelong dream or passion project. The Lead Dream Chaser will share their journey on social media and in return, receive $100,000 and three months with the all-new 2024 Chevrolet Trax. 

Everette Taylor, a creative entrepreneur and CEO of Kickstarter, has come together with Chevy to identify the best person to serve as Lead Dream Chaser. Everette is deeply experienced in building and growing successful businesses, and is passionate about supporting others to help with their own career goals, making him a great teammate to help find Chevy’s Lead Dream Chaser. 

“The past few years have caused many to consider turning their ideas and ambitions into reality, and I’m excited to help Chevy find a qualified person who will pursue their dream,” said Taylor.

To enter for a chance to become the Lead Dream Chaser, simply visit ChevyDreamChaser.com to submit a short video about yourself, the dream you wish to pursue, and how you plan to include the all-new Trax and $100,000 to pursue your passion project or help your local community. You will also need to share how you plan to document your story on different social media platforms along the way. Chevy will announce the finalists in March and the selected individual will be announced in April.

The all-new 2024 Trax is a bigger, bolder, more refined small SUV with unmistakable styling, uncompromising tech, unwavering safety and undeniable value. With a variety of five trims all starting under $25,000, there’s sure to be a Trax for everyone. 

“We look forward to reviewing the submissions and following along the journey of the Lead Dream Chaser,” said Steve Majoros, chief marketing officer, Chevrolet. “The all-new Chevy Trax has everything you need to pursue your passion in style, so we encourage every dreamer to check it out.”

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